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Curriculum
- 7 Sections
- 21 Lessons
- 10 Weeks
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- Module 1: Introduction to Digital Marketing3
- 1.0Lesson 1: What is Digital Marketing? Overview of digital marketing and its importance in today’s business landscape.
- 1.1Lesson 2: Understanding the Sierra Leonean Market Analyzing the unique characteristics of the local market and consumer behavior in Sierra Leone.
- 1.2Lesson 3: Setting Marketing Goals How to define clear, measurable marketing goals for your business.
- Module 2: Social Media Platforms and Strategies4
- 2.0Lesson 1: Overview of Popular Social Media Platforms Deep dive into platforms like Facebook, Instagram, WhatsApp, and how they can be leveraged in Sierra Leone.
- 2.1Lesson 2: Creating Effective Social Media Profiles Tips and tricks for setting up professional and engaging social media profiles.
- 2.2Lesson 3: Content Creation and Curation How to create and share content that resonates with your target audience.
- 2.3Lesson 4: Engaging with Your Audience Strategies for building a loyal following and interacting with potential customers.
- Module 3: Building a Marketing Plan3
- 3.0Lesson 1: Developing a Social Media Marketing Strategy Steps to create a tailored social media strategy that aligns with your business goals.
- 3.1Lesson 2: Content Calendars and Scheduling How to plan and schedule your content for consistent engagement.
- 3.2Lesson 3: Budgeting for Digital Marketing Managing your marketing budget effectively, including paid ads and promotions.
- Module 4: Social Media Advertising3
- 4.0Lesson 1: Introduction to Paid Advertising Understanding how paid advertising works on platforms like Facebook and Instagram.
- 4.1Lesson 2: Targeting and Retargeting Audiences How to reach your ideal customers through precise targeting techniques.
- 4.2Lesson 3: Creating Effective Ad Campaigns Crafting ad campaigns that drive engagement and conversions.
- Module 5: Measuring and Analyzing Success3
- 5.0Lesson 1: Understanding Analytics and Metrics An introduction to key metrics and analytics tools to measure your marketing success.
- 5.1Lesson 2: Adjusting Your Strategy Based on Data How to use insights from your analytics to refine and improve your marketing efforts.
- 5.2Lesson 3: Reporting and Presenting Your Results Techniques for creating reports that communicate your marketing performance.
- Module 6: Local Case Studies and Best Practices3
- 6.0Lesson 1: Success Stories from Sierra Leone Real-life examples of businesses in Sierra Leone successfully using social media marketing.
- 6.1Lesson 2: Common Pitfalls and How to Avoid Them Lessons learned from common mistakes and challenges faced by local entrepreneurs.
- 6.2Lesson 3: Developing a Long-term Marketing Strategy Crafting a sustainable marketing strategy for continued success.
- Module 7: Final Project2
Assignment: Create a Comprehensive Marketing Plan Students will develop a full marketing plan for their own business, applying all the knowledge gained throughout the course.
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